Our Story

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Our Story

Our bright, bold, beautiful Bushbells collection began in 2009 as a modest attempt to support a small coastal community we care about. Mother and daughter team who are third generation East African born/bred, saw an opportunity to help fundraise for a small village school, as well as help their friend Sammy (one magnificent tailor) who had been widowed with three young children to support.

Taking inspiration from the colourful coastal kikoy colours, and harnessing Sammy’s expertise to create beautiful clothes, we took pot luck at selling them in the UK. Demand exceeded all expectations… and so, Bushbells was born! The first school we built - our namesake - Bushbells, was completed in December 2014.

We're now over half way through building a sister school: Bluebells. Today, profits from all our sales create the necessary funds for our various educational projects.

Your Bushbells purchase today helps...

... Sammy and our tailors

... build classrooms

... buy essential books

... provide bursaries

... provide a vital daily meal

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... secure a future for our bead and leather workers

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The Future

Our aim is to continue to invest and improve our products and product range and importantly invest in our team who make them for us and for you. We know our whole team. We know #who make your clothes, key rings, bags and belts. We know their families.We've seen their children grow up. It's this personal care and investment in them as individuals that make us a little different. We're not about mass production and vast profits. We're the slowly slowly brigade that has real soul! We're all on this journey together - so thank you for sharing and participating in our journey. ENJOY the colour and joy that a Bushbells' product brings, and know the good you are doing others. Making the future brighter, one colourful kikoy or bead at a time!