Bushbells was a 2019 finalist at the ‘Be The Change’ Awards - recognising ethical & sustainable brands with a powerful story to tell.
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Bushbells Story

Our bright, bold, beautiful Bushbells collection began in 2009 as a modest attempt to support a small coastal community we care about. Mother and daughter team who are third generation East African born/bred, saw an opportunity to help fundraise for a small village school, as well as help their friend Sammy (one magnificent tailor) who had been widowed with three young children to support. Taking inspiration from the colourful coastal kikoy colours, and harnessing Sammy’s expertise to create beautiful clothes, we took pot luck at selling them in the UK. Demand exceeded all expectations… and so, Bushbells was born! The first school we built - our namesake - Bushbells, was completed in 2014. We're now over half way through building a sister school: Bluebells. Today, profits from all our sales create the necessary funds for our various educational projects.

... Sammy and our tailors

So skilled, loyal and ever smiling, Sammy and his team of girls (Lilian, Ruth and Rehema) love what they do. The ongoing and regular work that Bushbells generates creates essential stability for them and their families in an area of high unemployment. Bushbells has also been able to support the education of their children.

... build classrooms

Profits from our sales enable us to build classrooms. One village school (called Bushbells) is complete and a second 'sister' school - Bluebells, is now half way through it's development.

... buy essential books

Books keep the pupils on target with the national curriculum, and they continuously need updating.  The children all love to read. 

... provide bursaries

Funding from your purchases enables us to pay for the education of 10 children every year at the school. They are chosen by Mwana, our principal, and they are often orphaned and come from the poorest circumstances. They all just love their school days where they flourish and are cared for and love their learning too.

... provide a vital daily meal

Each year we’ve been able to fund a vital daily mug of posho at the Breakfast Club, which provides essential nutrition, and encourages attendance levels at school. Project Tomato (and now passion fruit too!) are also grown on the plot, and proceeds from these sales generate further income for the school.

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... secure a future for our bead and leather workers

We've known Enoch for over 30 years. His leather work shop was completely rebuilt in 2016, thanks to Bushbells funding. Now on a permanent site, Enoch has been able to expand his leather works and repair business. He loves that his shop is now secure and dry and he's been able to expand his workforce giving employment in his local community.

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